Businesses today are fighting for not just customers but their attention as well. They need instant conversion just like how their customers need instant support and gratification. This is the age of on-demand products and services and any company in this economy needs an app to reach out to its customers.
Through native or hybrid apps, companies are looking to get more users onboard through apps and using them as avenues to offer better services and interaction. But getting to that stage isn’t easy.
App marketing requires a separate framework and you need to include a number of different approaches to take your app to the masses. With the market becoming increasingly cluttered as well, it is difficult to stay visible without a systematic approach.
So, how do you market your product? How do you make revenue out of your game-changing idea?
Well, that’s where targeting comes in.
Targeting is finding out who your potential buyers are, where they hang out, their demographics, income and expense levels, requirements, and more. With the market being cluttered, the more refined your targeting is, the better you would be able to take it to your potential customers.
And if your product is an app, this becomes more daunting as there are over 5 million apps available for download. The Android market has a share of 2.46 million apps and the Apple market has a share of over 1.96 million apps. As we speak, more apps are being developed and uploaded.
So, where will yours be?
On the cloud or in your users’ devices?
This article is all about pushing your app from app stores to your users’ devices. With definitive tips and proven strategies for using social media for app marketing, let’s get that cash register ring now.
Okay, rule number one — you do not wait until you launch your app to market it. Start talking about it right from its development stages.
- Make use of your website to keep talking about your app. Launch your website with more descriptive information about your app.
- Start by making official accounts of your app on multiple social channels.
- Make an announcement about its launch date and what it’s about, release a teaser,
- Share interesting developments, talk about who dropped by your office for trial and create hype.
The number one reason why Endgame managed to pull even the most hardcore fans of DC into cinema halls was because of the hype. Make as much noise about your app right from the early stages. It will only increase after you launch your app.
Also, make use of your offline social circle. Reach out to your friends and family to promote your app and recommend it to their circles. Why? Because over 50% of users discover new apps through recommendations from their friends and family.
Paid ads are best if quick leads or downloads are your goals, especially on Facebook. Facebook is where users log in for leisure, as a retreat from their professional life, seeking personal growth or entertainment.
Regardless of their requirements, make sure you appear before your target audience with your app along with the download link. Facebook allows multiple types of ads like a carousel, a single image, and even videos.
Go for what is most appropriate and come up with a quirky copy to captivate readers. Give them a video explaining how it would solve the concern it addresses or how entertaining their free time would be. Treat it like a crowdsourcing campaign and pay attention to the smallest of details. NatureBox is one of the brands that has been nailing its Facebook ads.
While running Facebook ads, you can automatically select Instagram for paid adverts as well. But, you can also run standalone posts on the platform that will help you connect with your target audience closely. From the official account you’ve created, talk about your app through images, videos, and even IGTV videos.
Run giveaways or exclusive competitions here and generate buzz. For inspiration, follow brands and study their approach. Remember that the intention with Instagram is to engage with audiences and lure them towards your app and not directly fishing for downloads. It’s leading to it.
Also, we can’t skip the importance of hashtags when we’re using social media to promote our apps. Hashtags are modern-day phrases that have the power to connect instantly with users and go viral. Campaigns like #shareacoke or #letsdolunch are all prime examples of this. When you’re using hashtags, consider these best practices:
- Do not combine more than 2 or 3 words
- Look for trending ones
- Use some keywords
- Stay away from controversial hashtags like political. Don’t jump to all trending hashtags. Understand why it is trending. This will help you to find related hashtags as well.
- Consider your target audience and demographics. For example, if you are running an eCommerce portal for woman clothes in New York, you should target women in New York.
- Don’t give them a tongue twister
Don’t forget Twitter
Brands like Wendy’s, Slack, KFC and others have been directly interacting with their potential customers through Twitter.